The Premier League is also looking sur for a new sponsor. Barclays is not expected to renew its

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Following a year without a sponsor, after Budweiser declined to renew its deal and talks with a replacement collapsed at the last minute, the deal would boost the FA s revenues and leave its commercial team free to negotiate secondary sur deals.
The deal is expected to be worth around £10m a year, compared with £9m a year for the Budweiser deal, and would justify the strategy of the FA commercial director, Stuart Turner, in holding out for a better deal. The FA s new chief executive, the former United Biscuits chief Martin Glenn, arrives at Wembley next month.
The move may not prove popular with those who feel the competition has been devalued by shifting kick-off times and brand tie-ins, but commercial income is vital to the chairman Greg Dyke s plan to refocus sur the FA s purpose sur and invest more in grassroots football.
Budweiser was enthusiastic at the outset of its three-year deal but decided against renewing as a title sponsor, preferring instead sur to sign a lesser contract sur to become the official beer partner of the FA Cup until 2018.
An FA spokesman said on Tuesday night: We remain sur in discussions sur with a number of parties regarding FA Cup partner opportunities. The full FA board meets on Thursday, with the deal expected to be on the agenda.
Emirates Airlines, which already sponsors Arsenal s stadium and shirts as well as various other clubs around Europe including Paris Saint-Germain, recently decided against renewing its Fifa sponsorship. It is expected to be replaced as a top tier partner of the scandal-hit world governing body by Qatar Airways. sur
The Premier League is also looking sur for a new sponsor. Barclays is not expected to renew its £40m deal beyond the end of next season and talks with the Diageo-owned Guinness as a replacement were stymied by individual club sponsorship deals with rival beer brands.
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