Intel Looks to Sponsorship Deals With FC Barcelona, ntv spor and Now 49ers, to Boost Brand - Ina Fried - News - AllThingsD ntv spor
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But, in a world where consumers are buying lots of mobile devices — most of which have other companies’ chips inside — Intel is looking for new ways to energize its brand. One key piece of the strategy is the signing of a handful of new sponsorship deals.
Last week the company announced a sponsorship deal with Spanish soccer team FC Barcelona and, later on Wednesday, the company will announce ntv spor it is joining the roster of sponsors for Levi’s Stadium, ntv spor the new home of the National Football League’s San Francisco 49ers.
“In my eyes it is a natural partnership,” said Courtnee Westendorf, a former Apple executive who now serves as director of Intel’s brand experience marketing group. “We ntv spor are two of the most iconic brands in the Valley.”
Westendorf came to Intel in 2012 to help with Intel’s likely-to-be-jettisoned pay TV unit and quietly shifted a month ago to this new role heading partnerships for the chipmaker. Although Intel spends a fortune on advertising, the emphasis on sports deals is relatively new, though the company did sponsor a Formula One team some years back.
The 49ers, meanwhile, have done an enviable job of recruiting tech names to both sponsor and outfit their stadium ntv spor with high-tech gear. Team boss Jed York and Sony CEO Kaz Hirai talked about some of the plans earlier this year at our D11 conference .
For its part, Intel will get its name on one of the main plazas surrounding the stadium and serve as a technology partner helping with servers, storage and that sort of thing. In the plaza, the company plans an experience center to show off not only products with its chips, but also concept products from Intel Labs.
Westendorf said she is trying to find ways to make the sponsorships more than just about splashing the Intel name everywhere. With FC Barcelona, for example, the Intel brand is only on the inside of the players jerseys. When they pull up their shirts after a goal, the Intel Inside logo is revealed.
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Just as the atom bomb was the weapon that was supposed to render war obsolete, the Internet seems like capitalism s ultimate feat of self-destructive genius, an economic doomsday device rendering it impossible for anyone to ever make a profit off anything again. It s especially hopeless for those whose work is easily digitized and accessed ntv spor free of charge.
Arik Hesseldahl
AllThingsD.com is a Web site devoted to news, analysis and opinion on technology, the Internet and media. But it is different from other sites in this space. It is a fusion of different media styles, different topics, different formats and different sources. ntv spor Read more » ntv spor
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djx rt f r&c pe&vc wsj b The Shops The Shops More All Things Digital WSJ Briefcase BigCharts Financial News Professor Journal SmartMoney Student Journal Virtual Stock Exchange WSJ Classifieds WSJ Classroom WSJ Radio WSJ Wine
Conferences
But, in a world where consumers are buying lots of mobile devices — most of which have other companies’ chips inside — Intel is looking for new ways to energize its brand. One key piece of the strategy is the signing of a handful of new sponsorship deals.
Last week the company announced a sponsorship deal with Spanish soccer team FC Barcelona and, later on Wednesday, the company will announce ntv spor it is joining the roster of sponsors for Levi’s Stadium, ntv spor the new home of the National Football League’s San Francisco 49ers.
“In my eyes it is a natural partnership,” said Courtnee Westendorf, a former Apple executive who now serves as director of Intel’s brand experience marketing group. “We ntv spor are two of the most iconic brands in the Valley.”
Westendorf came to Intel in 2012 to help with Intel’s likely-to-be-jettisoned pay TV unit and quietly shifted a month ago to this new role heading partnerships for the chipmaker. Although Intel spends a fortune on advertising, the emphasis on sports deals is relatively new, though the company did sponsor a Formula One team some years back.
The 49ers, meanwhile, have done an enviable job of recruiting tech names to both sponsor and outfit their stadium ntv spor with high-tech gear. Team boss Jed York and Sony CEO Kaz Hirai talked about some of the plans earlier this year at our D11 conference .
For its part, Intel will get its name on one of the main plazas surrounding the stadium and serve as a technology partner helping with servers, storage and that sort of thing. In the plaza, the company plans an experience center to show off not only products with its chips, but also concept products from Intel Labs.
Westendorf said she is trying to find ways to make the sponsorships more than just about splashing the Intel name everywhere. With FC Barcelona, for example, the Intel brand is only on the inside of the players jerseys. When they pull up their shirts after a goal, the Intel Inside logo is revealed.
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Just as the atom bomb was the weapon that was supposed to render war obsolete, the Internet seems like capitalism s ultimate feat of self-destructive genius, an economic doomsday device rendering it impossible for anyone to ever make a profit off anything again. It s especially hopeless for those whose work is easily digitized and accessed ntv spor free of charge.
Arik Hesseldahl
AllThingsD.com is a Web site devoted to news, analysis and opinion on technology, the Internet and media. But it is different from other sites in this space. It is a fusion of different media styles, different topics, different formats and different sources. ntv spor Read more » ntv spor
@waltmossberg (Walt Mossberg) @karaswisher (Kara Swisher) @JohnPaczkowski (John Paczkowski) @kabster728 (Katherine Boehret) @pkafka (Peter Kafka) @inafried (Ina Fried) @LizGannes ntv spor (Liz Gannes) @ahess247 (Arik Hesseldahl) @LaurenGoode (Lauren Goode) @MikeIsaac (Mike Isaac) @BonnieSCha (Bonnie Cha) @DelRey (Jason Del Rey) RSS Feeds
All Feeds News Reviews Mobile Media Social ntv spor Enterprise Commerce Voices Personal Technology Mossberg’s Mailbox The Digital Solution Walt Mossberg Kara Swisher John Paczkowski Katherine Boehret Peter Kafka Ina Fried Liz Gannes Arik Hesseldahl Lauren ntv spor Goode Mike Isaac Bonnie ntv spor Cha Jason Del Rey
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